Project: SPEC - Dynamic Banner Ad

Project Overview: This project is for a dynamic banner ad for a fictional company, ABC Toys. The goal is to get parents (age 25-35 with children under 4 years old) shopping for toys to click the link to the website. They always ensure their children get opportunities to develop their minds and keep them intellectually engaged. The deliverable is a dynamic banner ad with 3 frames that loop. The tone is friendly, fun and promotional.

Challenge: The biggest challenge with this project is the very small size of the banner ad (250x300 px) which needs to fit the copy as well as a button leading to the website.

Solution: As a mom who always goes for educational toys, I thought of the messaging that would entice me to click the ad. I wrote it in as many words as I needed to get the correct feel and then began cutting it down. I chose words that were meaningful and approachable to keep the friendly, yet promotional, tone. I focused on three main messages: a fact about how children learn, a note about how the parent can help them learn in the most effective way, and why it matters. I kept the copy on the button the same on each frame so it doesn't distract the reader from the headlines.