Portfolio
Below are projects and spec pieces showcasing how my strategy and copywriting tactics can help you grow your business.
Product Description
Project Overview: This client needed a few product descriptions updated for their online store to convert more site visitors to actual sales. I translated the features of each product into benefits the consumer cares about, while optimizing each for search engine results.
Challenge: The product descriptions were focused on features, which did not resonate with consumers visiting the site.
Solution: I brainstormed all possible benefits for each solution and then collaborated with the client to determine the strongest ones to add to the description. I ensured the descriptions were short but powerful to balance short attention spans and valuable benefits while maintaining brand voice.
Click the image to view the copy I wrote for this project.
SPEC: Dynamic Banner Ad
Project Overview: This project is for a dynamic banner ad for a fictional company, ABC Toys. The goal is to get parents (age 25-35 with children under 4 years old) shopping for toys to click the link to the website. They always ensure their children get opportunities to develop their minds and keep them intellectually engaged. The deliverable is a dynamic banner ad with 3 frames that loop. The tone is friendly, fun and promotional.
Challenge: The biggest challenge with this project is the very small size of the banner ad (250x300 px) which needs to fit the copy as well as a button leading to the website.
Solution: As a mom who always goes for educational toys, I thought of the messaging that would entice me to click the ad. I wrote it in as many words as I needed to get the correct feel and then began cutting it down. I chose words that were meaningful and approachable to keep the friendly, yet promotional, tone. I focused on three main messages: a fact about how children learn, a note about how the parent can help them learn in the most effective way, and why it matters. I kept the copy on the button the same on each frame so it doesn't distract the reader from the headlines.
Click the image to view this project in more detail.
